Very few people carried their laptops to malls, but with the increasing number of mobile devices and tablets, demand for Wi-Fi internet access in shopping malls is constantly rising. Majority of mall visitors, look for Wi-Fi access to stay connected with their friends and families. With the increasing demand from users, most of the malls have already enabled Wi-Fi internet access and others are actively enabling. Shopping malls offer free Wi-Fi and some offer complimentary 15 – 30 minutes with attractive landing pages, post which the user needs to purchase coupon.
Consumers tend to stay longer if they can use their tablets and laptops via WiFi. Of the businesses surveyed, almost 62% said that customers spent more time in their shop or facility once WiFi was introduced. Around 50% said customers spent more money, too. And if you’re wondering how many implied that customers were just hanging around, taking up space and spending less (every business owner’s fear), the answer is only a tiny number of business owners said customers spent less when free WiFi was available.
In a given scenario of shopping malls, there are several branded stores and thousands of people visiting the malls each day. So apart from the challenges of implementing a Wi-Fi network, shopping malls should also ensure proper internet access management and maintenance. In-order to ensure safe and secured internet access network for your network and users accessing it, network architecture needs a solution which allows only authenticated user traffic, controls bandwidth and maintains user logs.